Imagine this: you’re sitting at your desk, sipping coffee, staring at a blank screen, and someone just paid you three dollars… to invent a product that doesn’t even exist. No prototype, no manufacturing, no market research — just a name. Sounds absurd, right? But this is exactly what happened when I stumbled upon an unusual micro-task platform that pays people for creating fake product names.
Â
At first, I thought it was a joke. Who would pay for a few seconds of creativity? But then, as I dove deeper into the world of fake product naming, I discovered a surprisingly fun, lucrative, and oddly satisfying side hustle that challenged my imagination in ways I never expected.
Â
Â
Â
Â
How I Found This Strange Job
Â
Â
I was scrolling through an online gig forum late one night when I saw a post titled:
Â
“Get Paid to Invent Product Names — $3 per submission.”
Â
Curious, I clicked. The task seemed simple: companies were testing new branding ideas and needed creative, catchy names for fictional products. My job? Just brainstorm. That’s it. No pressure, no deadlines, and no actual products involved.
Â
I signed up, not expecting much. But within minutes, I was staring at my first “assignment”: a new energy drink.
Â
Â
Â
Â
My First Fake Product
Â
Â
I remember it clearly: the brief simply said “New energy drink, target audience: millennials.”
Â
I thought for a second. Then typed:
Â
“BuzzBolt”
Â
And hit submit. Just like that, I earned $3. No prototypes. No surveys. Just a name. I laughed, thinking: This is ridiculously easy.
Â
And that was just the beginning.
Â
Â
Â
Â
The Psychology of Naming
Â
Â
Creating product names isn’t just about random words. There’s a subtle science behind it:
Â
- Memorability: The name must stick.
- Emotional appeal: It should trigger excitement or curiosity.
- Brand alignment: Even for fake products, it should “feel” like a real brand.
Â
Â
I began researching existing brands to see what made names like Red Bull or Oreo so memorable. Then I applied those lessons to my fake products. Suddenly, I was taking the task seriously — and having fun.
Â
Â
Â
Â
Weirdest Requests I Got
Â
Â
Not all product names were simple energy drinks. Some of the assignments were bizarre:
Â
- Toothpaste for Pets – I named it “Pearly Paws”.
- Invisible Sunglasses – Yep, literally no lenses. I called them “Shade-less”.
- Edible Socks – I laughed out loud and submitted “Sock-a-licious”.
Â
Â
Each submission paid $3. At first, it seemed trivial, but soon I realized how quickly it could add up.
Â
Â
Â
Â
How Much I Really Made
Â
Â
Over one week, I completed 25 assignments. That’s $75 for a few hours of brainstorming — not bad for a weekend “job” that required nothing but creativity.
Â
By the end of the month, I had earned nearly $300, just by typing funny, catchy, or weird product names. Some names were serious, some silly, but all were accepted.
Â
Â
Â
Â
Challenges and Funny Moments
Â
Â
Despite being easy, the work had challenges:
Â
- Creativity Block: Sometimes I’d stare at the screen for 10 minutes, waiting for inspiration.
- Ridiculous Guidelines: One client wanted a name that sounded “luxurious but edible” for a candy bar. I submitted “Gilded Bites”. They approved it.
- Overthinking: Occasionally, I overanalyzed a name. A “simple soap” became “LatherLux Supreme”.
Â
Â
The fun part? Some clients left funny feedback: “This name makes me hungry… and slightly confused. Approved!”
Â
Â
Â
Â
The Unexpected Lessons
Â
Â
Creating fake product names taught me more than just naming skills:
Â
- Thinking Outside the Box: Some briefs were impossible, which forced me to stretch my imagination.
- Quick Decision Making: I learned to make instant creative choices under minimal pressure.
- Understanding Branding: Even fake products require logical, appealing names.
Â
Â
And the best part? I realized creativity could be monetized in surprisingly small ways.
Â
Â
Â
Â
The Broader Perspective: Why Companies Pay
Â
Â
Why would companies pay for fake product names?
Â
- Market Testing: Names can gauge audience reaction without creating a real product.
- Brainstorming Efficiency: Outsourcing creativity saves internal teams time.
- Innovation: Fresh perspectives often produce unexpected hits.
Â
Â
Even if the product never reaches a shelf, these micro-tasks are valuable exercises in branding.
Â
Â
Â
Â
Tips for Anyone Who Wants to Try
Â
Â
If you want to get paid for creating fake product names:
Â
- Be playful: Weird or funny names are often more memorable.
- Research brands: Look at patterns in successful products.
- Quantity matters: The more names you submit, the more you earn.
- Avoid overcomplicating: Keep it simple; clarity sells.
Â
Â
With these strategies, anyone can turn short creative bursts into real cash.
Â
Â
Â
Â
âś… Sources
Â
Â
- Forbes – The Psychology of Brand Naming
- Entrepreneur – How Creativity Can Be Monetized in Microtasks
- Psychology Today – Cognitive Tricks Behind Memorable Product Names
- Micro-task Platforms: Fiverr, Upwork, and specialized creative naming sites
Â
Written by the author, Fatima Al-Hajri 👩🏻‍💻
You must be logged in to post a comment.