Recently, advertisements for Luvly Face Yoga have become very popular across YouTube, Facebook, and Instagram. The ads often claim that women over 40 years old can look 20 years younger simply by doing their so-called “face yoga” routines. One video even shows a supposed 42-year-old blonde woman whose skin “transforms” into that of a 24-year-old after following the program.
But does it really work like that? Let’s find out.
1. The “Free” Claim Is Misleading
Luvly advertises its face yoga program as free of charge, but when users actually download the app or join the website, they quickly discover they need to pay a subscription fee to access any real content.
Many users online have confirmed that you cannot access the full yoga tutorials without payment, which means the “free” offer is only a lure to attract clicks and sign-ups.
So, right from the start, Luvly is not free — and this is deceptive advertising.
2. Hidden Charges and Unauthorized Withdrawals
Multiple reviews online warn that Luvly continues to charge credit or debit cards even after users cancel their subscriptions.
Some say the app withdraws money automatically without notice, and users have difficulty reaching customer support to stop the charges.
That is a serious red flag — and a common pattern among subscription scam apps.
If you ever enter your card details on Luvly, cancel immediately through your bank or card provider to block future deductions.
3. Can Face Yoga Really Turn a 42-Year-Old Woman Into 24?
Let’s be honest — no kind of face yoga or massage can reverse your biological age. The claims in Luvly’s advertisements are unrealistic and medically false. Here’s why:
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Skin Aging Is Irreversible:
At 42, your facial skin naturally has folds, lines, and reduced collagen. No massage or stretching can make it truly 24 again. -
Metabolism Doesn’t Reset:
Your internal body processes — metabolism, hormones, cell regeneration — stay consistent with your age. Face yoga doesn’t “rejuvenate” these systems. -
Organs and Energy Levels Stay the Same:
A 42-year-old’s body organs and exercise capacity cannot suddenly become as youthful or energetic as when they were 24. -
Aging Is a Full-Body Process, Not Just the Face:
You might temporarily look fresher with skincare and gentle massage, but your overall aging process continues naturally.
In short: face yoga might improve muscle tone slightly or reduce tension, but it cannot reverse 18 years of aging. That is simply impossible.
4. The Reality Behind Luvly’s Advertisement
The women shown in Luvly’s marketing are almost certainly young models in their 20s, pretending to be 40+ in age. This kind of deception is extremely common in beauty and skincare ads.
They use filters, makeup, and soft lighting to create a “miracle transformation,” when in fact, the before-and-after faces belong to the same young woman or to different people entirely.
So the idea that a 42-year-old woman can look 24 again after doing face yoga for a few weeks is pure marketing manipulation.
5. Real User Experiences
Many women over 40 who tried the Luvly app said:
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The exercises are hard to maintain daily due to low energy or neck discomfort.
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They saw no visible difference even after weeks.
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The payment system is confusing, and customer service is unresponsive.
These are all consistent with how fake “anti-aging” and “beauty transformation” apps operate online.
Final Verdict – Luvly Is a Misleading and Overhyped App
Luvly (luvly.com) uses exaggerated claims and deceptive advertisements to convince women over 40 that they can regain their 24-year-old looks through face yoga.
But science, biology, and real-world results show this is not true.
✅ What’s true: Face yoga can help with relaxation and minor muscle tone.
❌ What’s false: It cannot make you 18 years younger.
❌ What’s dangerous: Hidden subscription fees and unauthorized withdrawals.
So yes — Luvly is a scam-like app that preys on women’s insecurities about aging. Be careful with your credit card, avoid giving your payment info, and do not believe the false “42 to 24” transformation videos.
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