How to Write LinkedIn Posts That Get You Noticed

Why Your Posts Might Be Getting Ignored

It’s not about the algorithm — it’s about attention.

Most LinkedIn posts fail because they:

Start too slow (no hook)
Are too long or ramble
Don’t offer real value
Feel generic or self-promotional

The good news? With a few tweaks, anyone can write posts that stop the scroll.

✍️ The 5-Part Framework for Posts That Pop

1. The Hook (First 1–2 Lines)

Think of this like a headline. If it doesn’t grab attention, no one will click “See more.”

✅ Great hooks:

Start with a bold statement or surprising fact
Ask a provocative question
Use a short, relatable story

Example:

“I almost didn’t apply. I thought I wasn’t qualified.
A month later, I got the job.”

2. The Context (Why This Matters)

Once you have their attention, quickly explain the why.

Why should they care?
Who is this post for?
What’s the lesson, challenge, or insight?

Example:

“Imposter syndrome almost made me miss out on an opportunity that changed my life. Here's how I pushed through.”

3. The Value (What You’re Teaching or Sharing)

This is where you provide the good stuff:

A short list
A personal story
A lesson you learned
A tip, tool, or process that works

Example:

“Here’s what helped me quiet the self-doubt:

I reframed ‘I’m not ready’ as ‘I’m still learning.’

I asked 3 friends to reflect what strengths they see in me.

I hit ‘Send’ on the application before I could overthink.”

4. The CTA (Invite Action or Reflection)

Want engagement? Ask for it.

You don’t have to be salesy — just open a conversation:

“What would you have done?”
“Have you ever felt this way?”
“Tag someone who needs this today.”

Example:

“What’s something you were once scared to do — but you did it anyway?”

5. The Format (Make It Easy to Read)

Use short paragraphs
Add line breaks
Keep it mobile-friendly
Use emojis sparingly for tone or visual separation (optional)

💡 A Real Example of a Post That Works

Let’s break one down:

I almost deleted this post.
I was afraid it wasn’t “professional” enough.

But here’s what I’ve learned about LinkedIn:
People don’t connect with perfection. They connect with real.

Last year, I shared a story about getting laid off. It wasn’t polished. But it opened the door to 3 interviews and a job I love.

So if you're second-guessing your voice — share it anyway.

Someone out there needs your story.

Have you ever shared something raw or real on LinkedIn? How did it go? 👇

Why it works:
✅ Grabs attention
✅ Feels honest and relatable
✅ Shares value (lesson + encouragement)
✅ Ends with a clear CTA

👋 Final Thoughts

You don’t need to be an “influencer” to build presence on LinkedIn.
You just need to be:

Clear
Helpful
Human

Don’t wait for the perfect post. Write like you’re talking to a smart friend who cares about their growth

https://www.linkedin.com/business/talent/blog/talent-acquisition/how-to-write-engaging-post-in-linkedin-feed